About the Project
Cartzie is a user-friendly grocery app that streamlines the grocery shopping process. We aim to provide users a wide range of local shops and products, enhancing convenience and supporting local businesses.
Our team took on the challenge of crafting a mobile app that blends functionality, user-friendliness, and captivating aesthetics. We developed a robust design system to maintain coherence throughout the app while prioritizing a visually pleasing and intuitive interface.
Problems
From the survey we found user struggles, which are long checkout lines, inconvenience of visiting multiple stores for unavailable products, and missing sale updates.
Challenges
We faced various design challenges, including creating effective filters for accurate results, optimizing thumb patterns for ease of use, and ensuring that the app is visually appealing while providing detailed information.
Our Solutions
We designed a reliable delivery system to boost transactions, accurate product descriptions, sale updates, and user-selected stores so that users can find this app more reliable for purchases.
Icon & Illustrations
We incorporated vibrant and friendly illustrations throughout the app. These visuals aimed to enhance user engagement and create a warm, inviting atmosphere.
Style Guide & Component
Our style guide was thoughtfully created to uphold a unified visual identity. We embraced a clean and modern design, emphasizing user-friendly elements.
Visual Output
CartZie's visual output combined aesthetics and usability. A user-friendly interface, fresh color scheme, custom illustrations, and consistency resulted in an engaging shopping experience.
Presentation
We ensured a smooth and intuitive user experience with a focus on clear navigation, easy product discovery, and a visually appealing presentation that enhanced the grocery shopping journey.
Conclusion
CartZie has successfully bridged the gap between consumers and local stores, simplifying the grocery shopping process. We're proud to have supported local businesses and enhanced user satisfaction through this project.