Project
Mackup AR

Dior - Virtual Makeup & Beauty App

Client
Nikki Weigel
Category
AR/VR
Live view
Visit Website
Timelines
3 Months
SErvice we provided
  • User Research
  • UI Design
  • Development
About the Project
Dior, our celebrated concept project which earned immense appreciation and boosted our brand.

Our goal with Dior was to craft a seamless beauty journey. We aimed to create a user-friendly funnel, starting from skin analysis to personalized product recommendations and direct purchasing through seamless integration with Walmart and Amazon.
Problems
Our audience faced challenges in analyzing their skin, obtaining skincare guidance, and making informed makeup choices. They needed a time-saving, cost-effective solution to address these issues in their beauty routines.
Challenges
Introducing AR features posed design challenges, requiring seamless integration while maintaining a user-friendly interface. Ensuring consistency with existing branding and responsive design for various devices were also significant considerations.
Our Solutions
We designed an application with AR features that would analyze users’ skin and recommend the right products. Also users can try virtual make-up before buying it which would reduce wrong purchases.
The Dior concept project is fantastic! It's like having a personal skincare advisor right on your phone! E-commerce integration is what really makes it more friendly. Looking forward for more concepts like this!

Nikki Weigel

CEO, DIOR
View review on clutch
Design
Process
1
Research
In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.
2
Design
During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.
3
Testing
In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.
4
Implementation
In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation
5
Iteration
During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement
High Fidelity Wireframe
Following user research, we carefully devised a layout that prioritized information hierarchy. We then sketched the visual outline and fine details of key features.
Style Guide
Our style guide was meticulously designed to convey a modern, gamified feel that resonates with our target audience. We wanted to make skincare and makeup engaging and accessible.
Visual Output
When translating our wireframes into visual output, our goal was to create an interface that displays a sense of modernity and fun.
Features
Dior offers a range of features, including skin analysis for personalized product recommendations, virtual makeup trials, and seamless e-commerce integrations for convenient purchase.
Conclusion
Through our collaboration with Dior, we made it possible for users to get all the skincare solutions they need from a single app. Also, we elevated user experience to give a luxury feel to audience.
Impact
We Created

54

k
Over 54k audience reach

The Dior project has reached over 54k audience which generated a large amount of leads.

32

k
32k likes

Over 32K audience loved Dior, and increased over 46% user engagement.

3

k+
Increased 3k follower

The Dior project helped to us to gain 3k+ followers on our Dribble, and Behance profile.

Outcomes
Small businesses usually run on a tight budget, so it’s hard for them to separate a reasonable.
sanchez
crumrine
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