About the Project
Kiddie is a conceptual pregnancy tracking app designed to enhance the experience of expectant mothers by providing comprehensive support and resources throughout their pregnancy journey.
The app offers a range of features to help mothers track their baby's growth, access doctor-approved products, book doctor appointments, and connect with a community of other expectant mothers.
Concept Origin
From various online and offline sources, we discovered the problems soon-to-be moms are facing. The features we developed are a reflection of those challenges faced by mothers.
Features
These are the primary features we focused on among many.
- Moms can visualize development stages of baby’s growth in 3D.
- Real-time updates on baby’s development and milestones.
- Pregnant mothers can easily book doctor appointments based on available slots.
- A community to connect with others, share experiences, and find support.
- Mom’s can find personalized nutritional advice based on their stage of pregnancy.
- Product mart where users can find doctor-approved mom and baby products.
Branding & Design
From designing the logo to choosing the color palette and creating icons, we covered every detail to bring the app to life and showcase its core values.
Style Guide & Component
We selected a soft, soothing color palette with greenish and pinkish tones to evoke a nurturing and maternal vibe. The wavy patterns add a gentle, comforting touch, reinforcing the app's focus on pregnancy and motherhood.
Icons and Illustrations
We used 3D elements, micro animations, and infographics to make the app engaging and vibrant for soon-to-be moms. These features add a touch of liveliness and keep the experience interactive and enjoyable.
Brand Presentation
For brand assets, we went all out, creating everything from bags and gift boxes to notebooks for journaling. This way, every interaction reflects the app's identity, making the experience more immersive and cohesive.
Mobile Presentation
We showcased each feature using mobile mock-ups. We ensured that every feature and interaction is seamless, providing an intuitive user experience.
What We Learned
From this project, we gained greater empathy for the challenges expectant mothers face. Our knowledge in this field expanded significantly, enabling us to provide thoughtful and effective solutions for similar client projects.
