Kiddie Case Study (UI/UX)

Client

Joshua Kresge

Category

Health Care/women Health

Live view

Visit Website

Timelines

3 Months

SErvice we provided

User Research
UI Design
Development

About the Project

Kiddie is a conceptual pregnancy tracking app designed to enhance the experience of expectant mothers by providing comprehensive support and resources throughout their pregnancy journey.  
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The app offers a range of features to help mothers track their baby's growth, access doctor-approved products, book doctor appointments, and connect with a community of other expectant mothers.

Concept origin

From various online and offline sources, we discovered the problems soon-to-be moms are facing. The features we developed are a reflection of those challenges faced by mothers.

These are the primary features
we focused on among many.

Moms can visualize development stages of baby’s growth in 3D.
Real-time updates on baby’s development and milestones.
Pregnant mothers can easily book doctor appointments based on available slots.
A community to connect with others, share experiences, and find support.
Mom’s can find personalised nutritional advice based on their stage of pregnancy.
Product mart where users can find doctor-approved mom and baby products.

The Kiddie app is dedicated to making every step of the motherhood journey a little more comfortable, a little more supportive, and a whole lot extra special!

Afsar Hossain Shuvo

Team Lead, RnD

View review on clutch

Design

Process

Research

In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.

Design

During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.

Testing

In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.

Implementation

In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation

Iteration

During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement

Branding & Design

From designing the logo to choosing the color palette and creating icons, we covered every detail to bring the app to life and showcase its core values.

Style Guide & Component

We selected a soft, soothing color palette with greenish and pinkish tones to evoke a nurturing and maternal vibe. The wavy patterns add a gentle, comforting touch, reinforcing the app's focus on pregnancy and motherhood.

Icons and Illustrations

We used 3D elements, micro animations, and infographics to make the app engaging and vibrant for soon-to-be moms. These features add a touch of liveliness and keep the experience interactive and enjoyable.

Brand Presentation

For brand assets, we went all out, creating everything from bags and gift boxes to notebooks for journaling. This way, every interaction reflects the app's identity, making the experience more immersive and cohesive.

Mobile Presentation

we showcased each feature using mobile mock-ups. We ensured that every feature and interaction is seamless, providing an intuitive user experience.

What we learned from this project

From this project, we gained greater empathy for the challenges expectant mothers face. Our knowledge in this field expanded significantly, enabling us to provide thoughtful and effective solutions for similar client projects.