We follow a systematic design process method when we take on a project. Depending on the project nature and solution offered, it might differ slightly, but it is a unique process all over.
Understanding user and research:
Initially, we collect the project's data, and if needed, we arrange face-to-face meetings with the clients regarding the project's goals.
We try to collect as much data as possible from and about the concerned bodies, the clients, the ultimate user group, and the brand itself. This process includes events like interviews, brainstorming, surveys, strategic research, and so on. We design several project objectives, which might be short-term or long-term. We also analyze user persona, user journey mapping, and customer journey mapping.
We also do systematic competitor research to obtain related data that we seek out often during the designing period. We need to know about the brand competitors and their trends to deliver a successful project outcome.
Once we have understood what users want and how they want them and also gathered a clear idea of the product that needs to be designed or redesigned, we will move to the stage of creating the solution.
UI/ UX design process:
As a creative design agency, we must strategize and conceptualize a design process to deliver the final design. Before deciding on the final design concept, like the user interface of the product, we sit for final decision-making with our clients and team members, and if necessary possible updates are considered.
The UI UX design process incorporates activities like sitemaps, user flow, sketch interface, wireframing, prototyping, and mockups. If the project requires a development solution, we will move the design to the development department at this point.
We use dedicated tools and software assistance for working collaboratively within the design and development team.