In the Raisethon project, we undertook the redesign of a fundraising platform. This platform helps NGOs and fundraisers connect to their potential donor.
Our primary goal was to create a dependable platform that would empower donors to actively participate in causes they deeply care about.
Our scope included redesigning the website, web application, and developing a comprehensive design system.
Fundraisers faced difficulties in personalizing their campaigns to effectively engage with potential donors. Simultaneously, a lack of transparency within the platform was discouraging donors from actively participating in these worthy causes.
The challenge was redesigning the RaiseThon platform and provide something unique and more reliable than the existing platforms.
We designed campaign marketing tools for fundraisers and developed a real-time donation tracking app to enhance campaign effectiveness and build trust.
Our new fundraising platform has exceeded our expectations! Thanks to Musemind, we've seen a 40% increase in donations.
In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.
During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.
In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.
In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation
During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement
In the initial sketching phase, we envisioned the app's layout and interactions, considering the unique needs of suppliers, doctors, and patients, laying the foundation for a user-friendly design.
Our style guide for Raisethon was inspired by the spirit of giving and community. We chose warm and inviting colors to evoke a sense of compassion and unity.
Our visual output for Raisethon was a harmonious blend of modern aesthetics and user-centric design. We crafted a intuitive design that resonated with the platform's mission of trust and reliability.
We developed engaging email templates to foster meaningful connections with users. These templates were designed to inspire donations and participations in noble causes.
With Raise thon Our aim was to foster connections between fundraisers and donors, promoting transparency, and enhancing engagement in the fundraising process, so that more lives can be helped and saved.
25k unique donors
25k+ unique donor contributed in the fundraising campaigns within 6 months after launching.
After implementation of the new design, donation has increased over 52%
Over 300+ successful campaigns
The new design increased user engagement which let to 300+ successful campaign.
Listen what our valued clients have to share about their experience with us.