About the Project
For Referwo, we embarked on the journey of crafting a user-friendly, efficient, and data-driven platform that would redefine the influencer marketing experience.
Our ultimate goal was to empower businesses and influencers to connect, collaborate, and measure the impact of their campaigns in a way that maximizes their success and achieves their marketing objectives.
Problems
We found that influencers had difficulties tracking link performance, managing multiple platforms, connecting with their audience, and lacked personalized options for engaging campaigns.
Challenges
Design challenges encompassed streamlining link customization for influencers, developing a versatile yet user-friendly filtering system, and ensuring accessible feature navigation, as there is a wide range of features.
Our Solutions
Referwo simplifies management for influencers. It offers multi-account management, post-scheduling, automation, and link performance and earnings statistics. And for personalization we incorporated various editing tools.
Wireframe
We crafted a blueprint for Referwo's user interface. This step allowed us to visualize the layout and structure of the platform's key features, ensuring efficient usability and functionality.
Style Guide & Component
We carefully selected a color palette, typography, and icons to establish a modern and engaging look. These choices were integrated into the design components to ensure consistency throughout the platform.
Visual Output
The visual output of Referwo reflects our commitment to a clean, user-friendly, and visually appealing design. We implemented the style guide elements seamlessly, resulting in an intuitive and modern platform.
Conclusion
Throughout the Referwo project, we gained valuable insights into the world of influencer marketing and user-centric design. It reinforced our commitment to continuous pursuit of improving the digital experience for businesses.
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