Seliton – Simplifying E-commerce Through Intuitive Design

Company
Seliton
Category
Web Design
Timelines
SErvice we provided
  • User Research
  • UI Design
  • Development

About the Project

Seliton is an e-commerce platform built to help businesses create and manage their online stores easily. The company approached us to revamp their website, which wasn’t meeting the expectations of their users. The goal was to design a clean, intuitive, and flexible platform that worked equally well for small startups and larger businesses. We focused on creating something practical, visually appealing, and easy for users to navigate.

Problems

Seliton’s website had grown outdated. Users found it hard to navigate, especially when searching for products or completing purchases. The design lacked consistency, making the overall experience feel disjointed. As an e-commerce platform serving a wide range of businesses, it also needed a more flexible and scalable structure to adapt to different needs.

Challenges

The challenge was twofold: we had to create a design that looked modern and appealing, while also making sure it was functional and easy to use. Additionally, the website needed to work seamlessly across devices, so mobile and desktop experiences had to be equally smooth. Delivering all this within a limited timeline required careful planning and constant collaboration with Seliton’s team.

Our Solutions

We started with a deep dive into the core issues of the existing website, gathering input from the Seliton team and studying how users interacted with the platform. This research helped us simplify navigation, making it easier for users to find what they were looking for. We also refreshed the visual design, introducing a more modern and cohesive look. To ensure scalability, we adopted a modular design approach that could grow with Seliton as their business evolved.

Sketch

The initial step was to create sketches of key pages like the homepage, product listings, and checkout flow. These sketches served as a blueprint to guide the team and make sure we were aligned on priorities before moving into the next phase.

Wireframe

Wireframes gave structure to the design. They helped us test the layout and placement of elements, ensuring the design was both practical and user-friendly. These early designs were reviewed with the Seliton team, and feedback was incorporated into each iteration.

Style Guide

The style guide laid the foundation for Seliton’s updated visual identity. We chose a clean, minimalistic approach with shades of blue and grey to convey trust and professionalism. Open Sans was selected as the primary font for its readability and simplicity. Subtle icons were added to make navigation clearer without overwhelming users.

Visual Output

The final website was clean, modern, and designed to make shopping easy. Navigation was streamlined, and key actions like searching, filtering, and purchasing were intuitive. The design also adapted perfectly across devices, ensuring a consistent experience for users on desktop and mobile. Marketing banners and product displays were designed to be visually engaging without distracting from the core user experience.

Conclusion

Seliton’s new website has transformed how users interact with their platform. The updated design is easier to use, visually appealing, and ready to scale as the company grows. By addressing the problems with their old website, we helped Seliton provide a better experience for their customers while building a strong foundation for their future.

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Rasel Ahamed
Rasel Ahmed
Co-Founder & Chief Digital Officer
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About the Project

Prime Iraq, a pioneering fintech company in the Middle East, sought to redefine financial accessibility through a mobile-first solution tailored to the Iraqi market. The project aimed to deliver a secure, user-friendly, and bilingual application that simplifies financial transactions while catering to the needs of a diverse audience.

Problems

The Prime Iraq team faced several obstacles that limited their ability to provide a seamless user experience. These included:

Challenges

Designing the application came with its own set of challenges, such as:

Our Solutions

Our team worked closely with Prime Iraq to craft an innovative design that resolved their key challenges and enhanced the user experience. Our approach included the following key initiatives:

User-Centric Research

We conducted in-depth interviews and developed detailed user personas to identify the pain points and preferences of Prime Iraq’s diverse audience. By mapping user journeys, we were able to simplify navigation and reduce friction, ensuring a seamless and effortless user experience.

Intuitive UI/UX Design

Our team designed a modern and minimalistic interface with clean, easy-to-navigate menus. Special attention was given to enhancing the financial dashboard, incorporating clear data visualizations that allowed users to interact effortlessly with complex financial information.

Localization

To cater to the Iraqi market, we implemented dual-language support for Arabic and English, incorporating seamless bi-directional layouts. Additionally, we adapted the visual elements and design components to align with cultural preferences and regional usability standards, making the app both relevant and intuitive for the target audience.

Streamlined Navigation

Key processes such as registration, transactions, and bill payments were simplified to enhance usability. We introduced quick-access features for high-priority tasks, ensuring that users could accomplish their goals efficiently and without unnecessary effort.

Accessibility

Our approach prioritized accessibility by optimizing contrast ratios, incorporating scalable fonts, and designing touch-friendly elements. These changes ensured that the application was user-friendly and accessible to individuals across all age groups and varying technical skill levels.

Testing & Iteration

We conducted multiple rounds of usability testing to gather feedback from real users. This iterative process allowed us to refine the design continuously, ensuring that the application met user expectations and delivered an exceptional user experience.