About the Project
Taleek came to us with a clear concept and a strong ambition. They had the idea, the mission, and a vision for what they wanted to achieve but no product yet. No screens, no system, no user flow. They were starting from zero, and they trusted us to turn that concept into a complete mobile experience.
Our team led the design process from day one. We worked closely with Taleek to define the app structure, craft every interaction, and bring their idea to life in a way that felt natural, engaging, and built to scale.
Requirement
The app had to make learning feel simple, purposeful, and motivating. It needed to support video lessons, quizzes, flashcards, and pronunciation tools while being easy to use for beginners and robust enough to keep users coming back. Supporting multiple languages and maintaining a clean, structured journey were top priorities.
Challenges
Designing from a concept meant starting with big questions and no existing patterns. We had to shape how learners would navigate, how they would stay motivated, and how to build trust in a brand-new product. Every element had to feel focused, friendly, and functional from day one.
Our Solutions
We designed a structured, level-based learning journey with clear milestones, streak tracking, and bite-sized rewards. The interface guided users through daily routines without feeling repetitive or complex. Every screen was built with learner motivation in mind, helping users feel progress without pressure.
Visual Identity
The design system is fresh, calming, and friendly. We used soft colors, modern typography, and simple iconography to keep the experience focused and accessible. Visual feedback helped users stay engaged, while playful illustrations added warmth and personality to the platform.
Impact
What started as a concept became a fully realized mobile product. Taleek now offers an experience that supports learners around the world in building language skills with structure and confidence. With a design system ready to grow, Taleek is equipped to scale their impact and support even more learners globally.
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