Tamara Case Study | Musemind Agency

Client

Omar Aly

Category

BNPL

Live view

Visit Website

Timelines

6 Months

SErvice we provided

User Research
UI Design
Development

About the Project

The Tamara project revolves around optimizing the largest BNPL (Buy Now, Pay Later) platform in Saudi Arabia, Tamara.

Our collaboration involved adding innovative features and refining the platform's design for enhanced aesthetics and user experience.

The result was an expanded set of capabilities that elevated user engagement on the Tamara platform.

Problems

Tamara wanted to add a feature that would allow users to browse stores with greater convenience and make purchases without having to leave the app.

Challanges

Our Design challenges included optimizing user flow for one-tap checkout, ensuring payment security, maintaining consistency & compatibility across devices for a seamless user experience.

Our Solutions

We integrated a “One-tap checkout” option that allows users to quickly complete their purchases without the need for multiple steps. Also, We applied minimalist design, ensuring that the app provides an aesthetic and engaging experience.

We were highly impressed with the transformation of our platform. The changes have positively impacted our user engagement and conversion rates, aligning perfectly with our vision for Tamara.

Omar Aly

Head of Design, Tamara

View review on clutch

Design

Process

Research

In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.

Design

During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.

Testing

In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.

Implementation

In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation

Iteration

During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement

Style Guide

This style guide aimed to communicate a sense of sophistication, innovation, and user-centricity, aligning Tamara's visual identity with its status as a top BNPL platform.

Quick Payment

We crafted detailed blueprints for the app's interface. We especially focused on optimizing the appointment scheduling process to ensure seamless navigation for patients.

1 Tap Checkout

With this feature, users can complete their purchases with just one tap, eliminating the need for multiple steps and simplifying the checkout process.