About the Project
The Tamara project revolves around optimizing the largest BNPL (Buy Now, Pay Later) platform in Saudi Arabia, Tamara.
Our collaboration involved adding innovative features and refining the platform's design for enhanced aesthetics and user experience.
The result was an expanded set of capabilities that elevated user engagement on the Tamara platform.
Problems
Tamara wanted to add a feature that would allow users to browse stores with greater convenience and make purchases without having to leave the app.
Challenges
Our Design challenges included optimizing user flow for one-tap checkout, ensuring payment security, maintaining consistency & compatibility across devices for a seamless user experience.
Our Solutions
We integrated a “One-tap checkout” option that allows users to quickly complete their purchases without the need for multiple steps. Also, We applied minimalist design, ensuring that the app provides an aesthetic and engaging experience.
Style Guide
This style guide aimed to communicate a sense of sophistication, innovation, and user-centricity, aligning Tamara's visual identity with its status as a top BNPL platform.
Quick Payment
We crafted detailed blueprints for the app's interface. We especially focused on optimizing the appointment scheduling process to ensure seamless navigation for patients.
Conclusion
Throughout the Tamara project, we gained valuable insights into the evolving BNPL landscape and the importance of user-centric design. This experience reinforced our commitment to creating innovative solutions that enhance digital platforms and deliver impactful results for businesses and their users alike.
