The Tamara project revolves around optimizing the largest BNPL (Buy Now, Pay Later) platform in Saudi Arabia, Tamara.
Our collaboration involved adding innovative features and refining the platform's design for enhanced aesthetics and user experience.
The result was an expanded set of capabilities that elevated user engagement on the Tamara platform.
Tamara wanted to add a feature that would allow users to browse stores with greater convenience and make purchases without having to leave the app.
Our Design challenges included optimizing user flow for one-tap checkout, ensuring payment security, maintaining consistency & compatibility across devices for a seamless user experience.
We integrated a “One-tap checkout” option that allows users to quickly complete their purchases without the need for multiple steps. Also, We applied minimalist design, ensuring that the app provides an aesthetic and engaging experience.
We were highly impressed with the transformation of our platform. The changes have positively impacted our user engagement and conversion rates, aligning perfectly with our vision for Tamara.