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Every business needs good advertising to reach its target audience, and a brochure is a fantastic way to do this. It showcases your services or products and helps you connect with your audience. But how much does it cost to design a brochure?
Generally, you can expect to spend between $200 and $1500 on brochure design, depending on the number of pages, size, and complexity. Experienced designers typically charge $75 to $125 per hour. For a 12-page brochure, taking 6-12 hours to complete, you’re looking at around $900 to $3000.
A well-designed brochure makes a lasting impression on your customers, and investing in quality design is worth it. So, keep reading to help you understand what to expect when budgeting for your brochure design.
Types of Brochure
The type depends on how the brochure is folded. Here are some of them:
Bifold Brochure
This handy format folds in half, offering two panels to showcase your company, products, or services. It's cost-effective, clear, and leaves a lasting impression.
Trifold Brochure
The trifold brochure unfolds to reveal your story in six neat sections. It's perfect for showcasing a range of products, services, or even a step-by-step process.
Z-Fold Brochure
The Z-fold brochure unfolds like an accordion, revealing multiple panels in a zig-zag pattern. Perfect for showcasing timeline, or story progression. It stands out from standard folds and offers a unique way to grab attention.
Gatefold Brochure
The gatefold brochure unfolds like a gate, creating a wide panoramic view. It has a wider center panel flanked by two smaller, equal-sized side panels.
Roll-Fold Brochure
The roll-fold brochure unfolds like a scroll, revealing multiple panels one after another. It offers a unique way to present a larger sequence of information or images. Compared to bi-folds or tri-folds, it requires more planning for content flow.
Sizes of Brochure
Now, let’s hop into the sizes since this is the major part of any brochure.
International Dimensions for Brochure
A4 (210 x 297 mm)
This is the most common brochure size you see most often. It's an A3 size paper folded in half. It offers plenty of space for text, pictures, and graphics to showcase your business.
A5 (148 x 210 mm)
Actually, it's an A4 size paper folded in half. They're perfect for highlighting key info without being bulky.
A3 (297 x 420 mm)
When you need to display large or multiple images, A3 is the perfect size for you. However, it's less popular because, due to its large size, it costs more to print.
DL (99 x 210 mm)
DL means ‘Dimension Lengthwise.’ These are basically A4 sheets cut in half and then folded in thirds. This creates a tri-fold brochure with three panels.
Square (210 x 210 mm)
Square brochures are a cool way to grab attention. They're different from the usual folded papers. The height and width are the same, that's why they are called squares.
Canada and US Standard Sizes for Brochure
Letter (8.5 x 11 in)
This is quite similar to the A4 size but slightly shorter and wider. It's like a tabloid newspaper folded in half.
Legal (8.5 x 14 in)
Legal sizes are a bit longer than the letter size but similar in width. It gives you more breathing room for your design.
Half Letter Size (8.5 x 5.5 in)
It's also known as the memo. The smallest brochure size among the standards. It's perfect for highlighting a specific service or product.
Tabloid Size (11 x 17 in)
The size is the same as A3 paper. It's less common but it packs a visual punch if you use it unfolded.
Square Size (8 x 8 in)
Same as the international square size we’ve already mentioned earlier. But it’s slightly shorter in size than the international size.
How Much Does It Cost to Design?
We'll share the all-in-one cost from template creation to hiring a designer. Let’s get to the details.
Brochure Design Price
Sometimes, the price depends on the type of brochure you choose. The more complex design you choose, the more expensive the brochure will be.
Brochure Price Per Page
Page plays a vital role in the determination of a brochure. You've to spend a minimum of $75 to $200 per page to design a brochure.
Brochure Cost Based on Graphic Designer Experience
Every designer doesn't charge the same amount. You can’t expect an advanced-level designer to charge like a beginner. So the cost also depends on it.
Revision Cost
You may even not think of this. Maximum designers charge extra for revisions, which may increase the overall project cost.
The charge will depend on the designer. However, most of the designers will charge their hourly rate for that.
Video Brochure Price
Video brochures are like mini TVs in fancy folders that play video when opened. They cost around $20 to $70 each, depending on the memory, size, and quantity.
What are the Factors That Affect Brochure Design Costs?
Several factors can influence the cost of designing a brochure, including:
Content Creation Cost
Creating engaging content is your key to attracting an audience to your product or services. This includes writing compelling copy and sourcing high-quality photos or illustrations.
Expect to pay an extra $50 to $150 per hour, depending on the content strategy and writer’s expertise. If you have your own content ready, you can significantly reduce these costs.
Complexity of Design
The complexity of your brochure's design greatly impacts the cost. A simple layout will cost less, especially if you hire a newer designer.
For more intricate designs with custom illustrations, you might need a highly experienced designer or an established agency, which will charge premium fees.
Newer designers are a good option for simpler designs, while experienced designers are ideal for complex projects.
Print Production
Printing is another major cost factor. The number of copies you order affects the price. Smaller batches are more expensive per unit compared to larger quantities. Discuss your printing needs with your designer to get a better understanding of the costs involved.
Paper Stock
The type of paper you choose can also influence the cost. Thicker, textured, or premium paper will increase printing costs but can make your brochure look more professional.
Full-color printing is more expensive than single-color options. Talk with your designer about your budget; they can recommend paper stock and color options that fit your goals.
Mailing Lists
How you distribute your brochures matters too. Options include direct mail, which involves postage costs, or point-of-sale displays, which are often free or low-cost. Decide how you want to get your brochures into potential customers' hands and factor this into your budget.
Agency Vs Freelance: Who Should You Hire for Your Brochure?
Choosing between an agency and a freelancer depends on your budget, project complexity, and desired level of service.
Freelancers typically offer lower hourly rates than agencies. They are often more adaptable to your specific needs and schedule. Plus, you can directly contact the designer throughout the project, ensuring clear and direct communication.
Comparison of Agency Vs Freelance Brochure Design Price
While freelancers are cost-effective, they might lack access to a full range of design and marketing expertise. You might also need to handle project management tasks yourself.
On the other hand, agencies provide superior service compared to freelancers. They have a team of designers, copywriters, and project managers for a comprehensive approach.
Agencies often handle complex projects and have experience with various industries. Their process-oriented procedures ensure smooth project flow and communication.
However, agencies are generally more expensive than freelancers. For quality service, you need to spend a good amount of money. Let's have a look at this short comparison of agency vs freelance for designing a brochure:
Overall, an agency is the best option if you want to take the backseat and relax, while the project is being completed smoothly.
Overall, an agency is the best choice if you want to sit back and relax while your project is completed smoothly.
And Musemind can be the perfect choice for your next project. Our team of skilled designers, writers, and marketing experts brings a ton of experience to every project.
We work closely with you to ensure your vision comes to life. Our portfolio features a range of successful brochure designs that have helped businesses thrive. We're confident we can deliver outstanding results for you, too.
Conclusion
So, how much does it cost to design a brochure? You can expect to spend between $200 and $1500, depending on the number of pages, size, and complexity. Experienced designers charge $75 to $125 per hour.
By now, you should have a clear idea of what to expect. Remember, the final cost can vary based on several factors we've discussed. Always discuss your expectations and budget with your designer upfront to avoid any surprises.
Still unsure how to get started? We can help. Musemind offers a free consultation to discuss your brochure design needs and provide a custom quote.
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