Post by
Nasir Uddin
September 27, 2023
Post by
Read time
5 min

You can have an amazing UX process, but still, you can struggle to reach people online because of less visibility on search engines. Similarly, you can have a high ranking, but being at the topmost on search engines still can't keep viewers on your website, so no lead, no conversion. It's sad, isn't it?  

It hurts really bad when your efforts go in vain. For digital marketers or affiliate marketers, having a user-friendly website is crucial to optimize that. Before fully indulging in the topic, let's get our basics right so that beginners don't keep scratching their heads. By the way, if you want to make user-friendly websites along with SEO-friendly designs, you can have a look at the works of the Musemind design agency. Now let's go back to the topic.

What is Digital Marketing? What Role Does it Play in A Website? 

Digital marketing can also be called online marketing.  With the help of digital marketing, businesses promote their products/services on digital platforms. Digital marketers help brands reach their target audience by optimizing their online content like websites, social media pages, images, and unique content for promotions. 

A website is not only a digital store of the brand and also its identity.  Everything you need to know about them, you will find it there, for instance, about their company, their history, what services they offer, who works for them and what not.  

Digital marketing helps the website to serve its purpose effectively.  Directing targeted users to its landing page, optimizing products/ service page, and creating strategies to build authority in digital presence. Now here comes the crucial point. What if you, after giving enormous effort every time a customer visits your website, never come back? If you have a bad UX design, users will leave with a bitter feeling. 

If the user experience is poor and users are unable to navigate the site, then search engine optimization is pointless. That's why digital marketers should worry about the UI/UX of a website. 

digital marketing role in website

The Points below Discuss How a Good Website Helps Digital Marketers!

UX is Simply Good Branding

Brands must ensure that the user experience affects every area of a customer's interaction with the brand. For this reason, UX is essential for establishing a relationship with your customers.

Graham Charlton, SaleCycle's Editor in Chief, stated They seek to engage potential customers with their websites and content as marketers. And it cannot be achieved if they discourage clients with negative experiences. A positive UX leads to satisfied customers. It is about understanding your users' needs and designing and providing content for them.

Read Also: 5 Most Effective Tools For A/B Testing

UX Determines The Success of Digital Marketing

A superior UX can increase the visibility of potential clients in search results. A better UX encourages people to explore your material to learn more, minimizing your bounce rate. Google gives more consideration to the user experience of your website than you may believe. The lower the bounce rate, the more significant it is to Google that your website contains relevant material and satisfies the user's search intent.

And if the visitor succeeds in locating the information he seeks,  he will stay on your website for longer.  Therefore, it is time for UX to become the conversion guide for users, which is another goal of digital marketers, increasing conversion. The user experience gives consumers a smooth online experience by guiding them through the different stages of their purchase experience. 

Success of Digital Marketing with ux

An Aesthetic Experience Makes The Difference

79% of buyers admit to searching for an alternative website if the one they came on does not fulfill their expectations, indicating that you must develop a landing page that stands out from the competition. A well-designed website can enhance the visitor-to-customer conversion rate by up to 200 percent compared to a poorly designed one. The more refined your website's user experience, the greater the likelihood that visitors will become clients.

One thing to be noted is that user experience extends beyond the creation of aesthetically pleasing interfaces. It also encompasses each and every constructive step designed to pique the visitors' attention and then lead them gradually through the sales funnel and to a purchase decision.

UX Optimizes The Mobile Experience

Recent mobile usage growth vividly highlights the relationship. It seems obvious that mobile UI UX is the future. The majority of clients receive emails and conduct most of their online operations from mobile devices today. According to a report, 67% of mobile users indicated that they prefer to purchase products from mobile-friendly websites, and 48% of mobile users are irritated when products are not mobile-optimized.

That's why optimizing your landing page for mobile users is crucial if you want to continue generating conversions and preserve your brand's reputation. More importantly, the mobile-friendly website is optimized for a good mobile SEO ranking.

UX Helps Digital Marketers by Making Google Happy 

'Design is not only what it looks and feels like,' Steve Jobs once said. Planning is the key to success. That's what user experience is all about. That's why it needs to be front and center in marketing. Effective marketing relies heavily on UX. However much you promote your business, no amount of effort will pay off if the user experience they have once they get there is subpar.

When a customer is happy, Google is too. To succeed, you need visitors to stay on your site and not click away from a rival. It's obvious that this will boost your ranking on search engine results pages. Google will continue to promote your site as long as your users are happy.

When user experience (UX) design and optimization are at the heart of marketing, campaigns as a whole become more effective. Your audience will be either instantaneously happy that they interacted with your marketing or instantly regretful of their decision based on the core experience of your product or website.

Where Do User Experience Design and Marketing Meet?

Focusing on tailored content is one of the most important aspects of designing a UX that aligns with digital marketing strategy. In addition, the visitors' experience will be enhanced because they will engage with content that is tailored to their persona.

While UX design focuses on providing customers with what they want, digital marketing aims to increase brand exposure, generate leads, and boost income. This objective of digital marketing can only be accomplished if people can relate to the offered product or service.

A fantastic digital marketing plan may bring the goods or services to the user, who may or may not make a purchase. An excellent UX design guarantees conversions since people enjoy what they see. When you mix the two (let's call it UX digital marketing), you hit the mark.

The following are the benefits of UX in marketing:

  • Developing consumer personas to customize products and services
  • Differentiating itself from other digital ads by humanizing people
  • Understanding the customer's wants and requirements
  • Increasing exposure
  • Better lead generation
  • Stunning visuals
  • Relevant content creation

In Summary 

The user experience is a crucial aspect of digital marketing. The UX decides whether or not a website is effectively converting visitors into paying clients. User experience extends beyond the creation of aesthetically pleasing interfaces. It also encompasses every positive step designed to pique the visitors' interest and guide them through the sales funnel and into a purchase decision.

Without a well-designed user experience, brands risk losing a substantial proportion of prospective customers. That puts SEO in jeopardy. When creating a website in Musemind, we evaluate the following factors: We want our client's businesses to flourish. We would love to help you too!

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Nasir Uddin
CEO at Musemind
Nasir Uddin, Co-Founder and CEO at Musemind, brings over a decade of experience in dynamic UX design. With a background at prestigious companies like Panther, On Deck, Microsoft, and Motley Fool. His leadership has transformed Musemind into a trusted destination for comprehensive product design solutions.
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