You can have an amazing UX process, but still, you can struggle to reach people online because of less visibility on search engines. Similarly, you can have a high ranking, but being at the topmost on search engines still can’t keep viewers on your website, so there is no lead or conversion. It’s sad, isn’t it?
It hurts really bad when your efforts go in vain. But what’s wrong with it? You're left wondering, what's the missing piece? Well, if everything else checks out, it could be the design, especially for your digital marketing website. This happens when you overlook the importance of web design in digital marketing services.
To illustrate the importance of website design, it’s been said that a well-designed website can convert a casual visitor into a paying customer. It positively impacts your Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), reduces bounce rate by improving user experience, and establishes brand identity.
Before fully indulging in the topic, let’s get our basics right so that beginners don’t keep scratching their heads.
By the way, if you want to make user-friendly websites along with SEO-friendly designs, you can have a look at the works of the Musemind design agency. Now let’s go back to the topic.
What is Digital Marketing and Role of A Website in it?
Digital marketing can also be called online marketing. With the help of digital marketing, businesses promote their products/services on digital platforms. Digital marketers help brands reach their target audience by optimizing their online content for promotions, like websites, social media pages, images, and unique content. The role of a website in digital marketing can be summarized as follows.
Supporting your brand
A website supports your brand by showcasing its products and services and giving consumers the opportunity to see what the brand is all about.
A website generates leads by providing your contact details and encouraging visitors to fill out forms or subscribe to newsletters.
Nurturing existing customers
A website can nurture your existing customers by providing them with valuable content and resources, such as blog posts, whitepapers, and case studies.
Delivering content and value
Websites provide visitors with information about your products, services, and resources to help them achieve their goals.
A website can assist sales by providing visitors with information about products and services and by encouraging them to make a purchase or book a service.
The design of the website must comprehensively support the goals of these website roles.
Why is Web Design Important in Digital Marketing Services?
Web design in digital marketing services is important for increasing the overall conversation rate and establishing brand loyalty. Here are some key points that will help you understand the whole scenario.
Enhancing Search Engine Optimization
Web design is the biggest part of on-page SEO. It can revolutionize your search engine ranking and traffic. When it comes to digital marketing services, it has a huge significance. Google or any other search engine often ranks websites that have exceptionally user-friendly and visually appealing designs.
A key component of web design is mobile-friendliness. Consumers mostly shop online using smartphones, so it profoundly impacts search engine ranking. 67% of mobile users prefer mobile-friendly websites, and 48% are frustrated when they can't access them. As a result, Google ranks your website higher if it is mobile-friendly.
Furthermore, web design is about fixing and optimizing your digital marketing service website's content structure. It’s another major search engine ranking factor. When you design your website, you improve the user experience, enhance the interface, and speed up your website, which also helps you stand out in search engines.
Enhancing UX to Reduce Bounce Rates
Brands must ensure that the user experience affects every area of a customer’s interaction with the brand. For this reason, UX is essential for establishing a relationship with your customers.
Graham Charlton, SaleCycle’s Editor in Chief, stated They seek to engage potential customers with their websites and content as marketers. And it cannot be achieved if they discourage clients with negative experiences.
A better UX encourages people to explore your material to learn more, minimizing your bounce rate. Google gives more consideration to the user experience of your website than you may believe. The lower the bounce rate, the more significant it is to Google that your website contains relevant material and satisfies the user’s search intent. It has 360° benefits from SEO to increasing conversion rate. This undoubtedly holds a huge significance for digital marketing.
Read Also: 5 Most Effective Tools For A/B Testing
Optimizing Conversion Rate
A well-designed website can enhance the visitor-to-customer conversion rate by up to 200 percent compared to a poorly designed one. The more refined your website’s user experience, the greater the likelihood that visitors will become clients. One thing to be noted is that user experience extends beyond the creation of aesthetically pleasing interfaces.
It also encompasses each and every constructive step designed to pique the visitors’ attention and then lead them gradually through the sales funnel and to a purchase decision. Notably, 79% of buyers admit to searching for an alternative website if the one they came on does not fulfill their expectations, indicating that you must develop a landing page that stands out from the competition.
Establishing Brand Identity
Nowadays, one of the biggest identities of a brand is its website. How long people keep your brand in their minds depends mostly on your website's visual design and user experience. So, you should make it memorable, unique, and appealing.
Along with the aesthetics, you can’t deny the need for an ever-evolving breezing experience. When people visit your website with a seamless experience, from clicking through it to purchasing products and making payments, you’ll conquer a strong place in consumers' minds. This is how you establish your brand identity through web design for digital marketing services.
Where Do User Experience Design and Marketing Meet?
The concept and presentation of content on a website is where UX design and marketing meet. Marketing identifies your target audiences, defines key messages, and determines brand positioning for the website. They focus on generating traffic through various channels, like social media, ads, and SEO. Essentially, marketing lays the groundwork for attracting potential customers to your website.
However, once those potential customers land on your website, it's all in the hands of UX design to create a seamless and delightful experience. UX designers transform marketing concepts and strategies into user-friendly, visually appealing designs to convert those visitors into clients.
When you mix the two (let’s call it UX digital marketing), you hit the mark. The following are the benefits of UX in marketing:
The user experience is a crucial aspect of digital marketing. The UX decides whether or not a website is effectively converting visitors into paying clients. User experience extends beyond the creation of aesthetically pleasing interfaces. It also encompasses every positive step designed to pique the visitors’ interest and guide them through the sales funnel and into a purchase decision.
Without a well-designed user experience, brands risk losing a substantial proportion of prospective customers. That puts SEO in jeopardy. When creating a website in Musemind, we evaluate the following factors: We want our client’s businesses to flourish. We would love to help you too!