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Let’s say you want to design and develop a product, and you need user research to achieve your business goal. Also, your goal is to learn about the user’s pain point and come out with an effective solution to provide the user with a seamless experience.
But hold on, did you hire a product designer? What is the point of suddenly bringing this up?
No need to be confused too much. Hiring a product designer is important for all the things I mentioned earlier.
Not only that, hiring a product designer is essential for developing products. They create new features, work on existing and new products, and team up with sales and marketing to find business opportunities. They help products stay up-to-date and competitive by following trends and user needs.
So, let’s go ahead and dig deeper to understand better why you must hire a product designer for your business.
1. They Enhance the User Experience of the Product
A product designer improves how a product feels for users. It might surprise you, but they're only responsible for about 10% of the design work. They focus more on researching what users want. By studying users carefully, they really emphatically get what users need. Then, they use this research to make the product better. That's how a product designer makes your product more user-friendly.
2. They Help to Reduce Development Cost
You might be aware that changing a product's design after it's been developed can be very expensive. Even small adjustments to design, materials, or prototyping during development can lead to high costs. This happens because developers have to do a lot of coding and programming work to do this.
The designer also helps make product development easier by minimizing the required components. That's where a product designer comes in. They can also divide the product into simpler modules to save on development expenses.
3. They Are Pioneers In Streamlining Workflows And Enhancing Productivity
A product designer typically sets clear goals and expectations, working together with the team to achieve them. If your organization has product designers, they'll automate tasks that repeat often, making things work more smoothly. They also understand how to save time by keeping design parts that can be used again.
A product designer is someone who knows when things need to be finished and takes the lead in making workflows efficient, getting tasks done on time. What's crucial is that they can find an effective and innovative solution to solve problems. This is why having a product designer can really help your business a lot.
4. They Foster Innovative Mindset
A product designer is someone who's really good at coming up with new ideas. They don't just think about things in the usual way, but they look at problems from a different angle. This kind of thinking helps the whole team become more innovative.
For example, small businesses and startups need someone who can make brave and creative decisions. A product designer is like a leader in making sure the team starts thinking in new and innovative ways.
5. They Enhance Brand And Authority
Everybody knows about Apple these days, right? It's been a big sensation all around the world. But did Apple become so famous just because of ideas or business plans? Nope, not at all. This is where product design becomes super important. Think about the iPod, iMac, and iPhone – they're like symbols of Apple. These things are what put Apple where it is now. But guess what? Do you know who's the real hero behind making it all work?
It's Jonathan Ive, the main product designer at Apple. His special and creative designs have a huge role in making Apple a strong brand with lots of authority.
6. They Build Strong Relationship With The Consumers
The main aim of a product designer is to fulfill consumer needs. As we talked about earlier, a product designer improves user experience, leading to a better connection with consumers. They concentrate on user interactions by foreseeing how users will use the product. This boosts customer engagement, a crucial part of consumer relationships. This is another important ground where they can add value to your business.
7. They Contribute to Increasing Market Reach
You know, when product designers want to make something people will love, they do market research. It's like figuring out what users really want, how they act, and what they like. This is super important because it can totally make a product successful. Imagine if you just put out a product without checking if people actually want it – it might flop big time. So, skipping on hiring a product designer would mean you're ignoring this really important stuff.
The main aim of product research is to help a business grow by getting more customers interested. Therefore, when you hire a product designer, you're basically saying, "Let's make sure lots of people notice and like what we're offering!"
Should You Hire In-House Designers or An Agency or Studio?
Both offer advantages and disadvantages; you must choose based on your organization’s needs. The following considerations will help your decision:
Product Designer vs. Product Manager: Who Should Come First?
When it comes to building a successful product, the collaboration between a product designer and a product manager is crucial. They need to work together as a team to ensure a customer-centric approach and a seamless user experience.
A product manager takes care of the entire product lifecycle – from planning the roadmap to bringing the product to life. They're responsible for making sure that the product aligns with the business's goals and objectives. User experience (UX) and product experience (PX) are key areas they focus on to achieve this alignment.
On the other hand, product designers also need to understand both UX and PX. However, their primary focus is usually on the design and user interface (UI) aspects. They work to ensure that the product's design matches the goals of the customer experience (CX). For instance, if a product manager spots an increase in customer churn, they would delve into product issues that directly contribute to customer dissatisfaction and unsubscribing – all to ensure the company meets its revenue targets.
Similarly, product designers play their part by observing if users are bouncing between different product pages without taking any meaningful action. They look into user navigation and accessibility concerns and suggest design improvements to enhance the overall customer experience (CX).
So, to answer your question, it's not about who comes first – the product designer or the product manager. Instead, they both need to be part of the process from the start, collaborating closely to ensure the product's success. Their combined efforts ensure that the product is not only well-planned and aligned with business goals but also finely tuned in terms of design and user experience.
Wrapping Up
As you can see, being a product designer entails more than just design. To discover a competent specialist, you must first establish your requirements and select a platform that can provide you with what you require.
Whether you choose an agency or in-house, first look up their portfolio; their work will help you decide whether they are fit for your organization or not. For varieties of work, you can look in Behance and dribble as well.
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