In today's digital age, growing a business isn't tied to just one thing. It's more about putting together all the effective parts. You might have an awesome business idea, but it's not complete without a product that really goes well with it.
When it comes to building a product that matches your business goal, UX/UI leads the way. A great product consists of appealing visuals and a seamless experience. And this is where you will see the importance of UX/UI in business growth.
UX/UI impacts everything from revenue growth to getting more people to visit your website. It's the key to getting your customers really interested in your product for a long time. Plus, you can even save money and strengthen your brand by ensuring your UX/UI is done right.
But wait, there's a lot more to uncover. Keep reading to learn more about this!
6 Reasons Why UX/UI is Important For Business Growth
The importance of UX/UI for business growth is undeniable. You may find hundreds of reasons why it’s important. But these are 6 key reasons to consider.
1. It Hooks The Customers
It’s unnecessary to explain the importance of customer engagement for business growth here. You already know that. If you fail to guide your customers with your website, you will surely fail to achieve your business goal.
However, do you know what enhances customer engagement? The visual and overall user experience. UI ensures a visually appealing and engaging interface. On the flip side, UX ensures a seamless user experience. If these two factors are missing, you’re most likely to lose user engagement, leading to failure in business growth.
It Builds Your Brand Identity
Your customers can better understand this storyline with the help of UI/UX branding. The design of a user interface’s branding consists of a collection of graphical assets and visual elements, such as a business card, a logo, the brand’s colors, typography, illustrations, and animations. When taken as a whole, they contribute significantly to the promotion of the brand and the visibility it enjoys in the market.
Additionally, UX ensures customers never feel frustrated while browsing your website or app. In this way, you leave an endless impression in the mind of your customers.
It Reduces Your Cost For Development
It’s very important to do market research if you want to grow your business or add new features to help promote it. Before designing the interface, the designer will conduct targeted research, analysis, and testing with prospective or current users to determine their wants and needs. This lowers the chance that the product will fail. Creating a design prototype is cheaper, faster, and easier to change than making some changes during development.
It Demonstrates Your Credibility
48% of consumers consider design a key factor in determining a company’s credibility. When the visual elements of a business or brand align with your business goal, it demonstrates your expertise also your passion for the business. This presents you as a credible business owner in the market.
Not only that, user experience is also as important as visuals. If customers feel comfortable and can complete the journey with a breeze, it puts you above all your competitors. This is another way to show your credibility. Overall, UX/UI works as an advocate of your business.
It Increases Traffic on Your Website
The more appealing and engaging your website’s user interface, the more visitors you will receive. A strong UI/UX is necessary to make your website or app stand out from the competition. If you invest wisely, these designers can create an experience that will keep users engaged and convert them into loyal customers.
A good user interface promotes efficiency while remaining uncomplicated, resulting in less time spent navigating through pages to locate the desired content. These characteristics will help you easily climb Rankings on Google, thus improving SEO.
On the other hand, having an aesthetically pleasing platform is meaningless if the nuts and bolts behind it aren’t working to provide the best SEO. Working with a UX/UI design agency is a good idea if you want to create the best user interface design possible while also having access to professional web design and branding.
It Increases Your Revenue
According to data from True List 2022, a well-designed UI can boost conversion rates by up to 200 percent, while a good UX can boost conversion rates by up to 400 percent. This is because a great design provides engaging content and easy navigation for your customers. It increases your company’s return on investment (ROI) by making the customer happy. A poor UI/UX, on the other hand, drives users away from a company’s website or app, resulting in low satisfaction and a lower ROI.
Till now, we discussed how a good UI/X benefits a business, but what happens when a business has a bad UX/UI? This is discussed in the following section.
How Business Fails Because of Bad UX/UI?
A 2016 study by Forrester found that a well-designed user experience could increase your conversion rate by as much as 400%. So, investing in a good UX is necessary if you want to improve how people think of your brand, keep users, and ultimately make more money. Otherwise, you may face these consequences.
Most B2B software fails because the user experience (UX) is bad. This is shown by the user interface for the time card and the expense report. Both are very inefficient and make people mad. Your enterprise software can be saved if you have a strategic plan for user-centered design and know how to avoid these pitfalls.
Negative Brand Impression
A bad UI experience can put your brand reputation at risk. According to research, 91 percent of people read online reviews frequently or occasionally, and 84 percent of those people trust online reviews as much as a personal recommendation. And they make a quick decision: After reading between one and six online reviews, 68% form an opinion. So a bad review from one visitor will potentially affect other people.
Drops Ranking in Google
A poor user experience could prevent your online business from reaching its full potential in organic search results, lowering search results' visibility. Should you acquire users through paid search ads? A poor UX may also result in a low-Quality Score, which increases the CPC of your ad, causing you to spend more to acquire users.
Loose Competitive Edge
UI/UX Design can not only lead to failure, but it can also make users leave. If a user can’t figure out how to use an app, he will most likely leave and return to an app that is easier to use. The experience of the user is very important, and a lousy learning experience is a sure way to make things go wrong. Users must be able to navigate the application without getting stuck on the user interface.
Users don’t always know what to click on when using modern app interfaces. For example, if the click targets are too small, users might miss them or think they did something else. Users often miss important features because they don’t know what the sign for that feature means. Even though they are important, this problem causes many B2B software apps to fail.
Last but not least
Users interact with websites online in the same way they interact with customer service teams offline. If customers get a wrong impression of your company online, their reaction will be the same as if they encountered a bad customer representative of your company. The significance of UI/UX design cannot be overstated for this reason.
A well-designed website can help your company stand out in a competitive market. Additionally, it will guarantee that your company reaches the desired customers. If users can quickly find what they’re looking for on a website, they’ll stay there longer. Thus, a user-friendly design can make or break a business.