Cartzie is a user-friendly grocery app that streamlines the grocery shopping process. We aim to provide users a wide range of local shops and products, enhancing convenience and supporting local businesses.
Our team took on the challenge of crafting a mobile app that blends functionality, user-friendliness, and captivating aesthetics. We developed a robust design system to maintain coherence throughout the app while prioritizing a visually pleasing and intuitive interface.
Problems
From the survey we found user struggles, which are long checkout lines, inconvenience of visiting multiple stores for unavailable products, and missing sale updates.
Challanges
We faced various design challenges, including creating effective filters for accurate results, optimizing thumb patterns for ease of use, and ensuring that the app is visually appealing while providing detailed information.
Our Solutions
We designed a reliable delivery system to boost transactions, accurate product descriptions, sale updates, and user-selected stores so that users can find this app more reliable for purchases.
We are thrilled with how the CartZie project translated our users' needs into a seamless and user-friendly grocery app. The design captures the essence of convenience and supports local businesses effectively.
In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.
2
Design
During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.
3
Testing
In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.
4
Implementation
In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation
5
Iteration
During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement
Icon & Illustrations
We incorporated vibrant and friendly illustrations throughout the app. These visuals aimed to enhance user engagement and create a warm, inviting atmosphere.
Style Guide & Component
Our style guide was thoughtfully created to uphold a unified visual identity. We embraced a clean and modern design, emphasizing user-friendly elements.
Visual Output
CartZie's visual output combined aesthetics and usability. A user-friendly interface, fresh color scheme, custom illustrations, and consistency resulted in an engaging shopping experience.
Presentation
We ensured a smooth and intuitive user experience with a focus on clear navigation, easy product discovery, and a visually appealing presentation that enhanced the grocery shopping journey.
Conclusion
CartZie has successfully bridged the gap between consumers and local stores, simplifying the grocery shopping process. We're proud to have supported local businesses and enhanced user satisfaction through this project.
Impact
We Created
25
%
User engagement increase
Cartzie experienced 25% increase in user engagement by the first 3 months.
40
+
40+ new business participated
Local businesses actively participated and over 40+ new business added on first quarter.
60
%
Increase Sales
Cartzie experienced a 60% increase in sales with the new design.
