App Design

Cartiziee - On-Demand Food Delivery

Stuart Watkins
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3 Months
SErvice we provided
  • User Research
  • UI Design
  • Development
About the Project
Cartzie is a user-friendly grocery app that streamlines the grocery shopping process. We aim to provide users a wide range of local shops and products, enhancing convenience and supporting local businesses.

Our team took on the challenge of crafting a mobile app that blends functionality, user-friendliness, and captivating aesthetics. We developed a robust design system to maintain coherence throughout the app while prioritizing a visually pleasing and intuitive interface.
cartzie app case study
From the survey we found user struggles, which are long checkout lines, inconvenience of visiting multiple stores for unavailable products, and missing sale updates.
We faced various design challenges, including creating effective filters for accurate results, optimizing thumb patterns for ease of use, and ensuring that the app is visually appealing while providing detailed information.
Our Solutions
We designed a reliable delivery system to boost transactions, accurate product descriptions, sale updates, and user-selected stores so that users can find this app more reliable for purchases.
We are thrilled with how the CartZie project translated our users' needs into a seamless and user-friendly grocery app. The design captures the essence of convenience and supports local businesses effectively.

Stuart Watkins

CTO, Cartizie
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In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.
During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.
In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.
In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation
During the iteration phase, we revisit and refine the design and functionality based on feedback and insights gathered from user testing and evaluation, ensuring continuous improvement
Icon & Illustrations
We incorporated vibrant and friendly illustrations throughout the app. These visuals aimed to enhance user engagement and create a warm, inviting atmosphere.
Style Guide & Component
Our style guide was thoughtfully created to uphold a unified visual identity. We embraced a clean and modern design, emphasizing user-friendly elements.
Visual Output
CartZie's visual output combined aesthetics and usability. A user-friendly interface, fresh color scheme, custom illustrations, and consistency resulted in an engaging shopping experience.
We ensured a smooth and intuitive user experience with a focus on clear navigation, easy product discovery, and a visually appealing presentation that enhanced the grocery shopping journey.
CartZie has successfully bridged the gap between consumers and local stores, simplifying the grocery shopping process. We're proud to have supported local businesses and enhanced user satisfaction through this project.
We Created


User engagement increase

Cartzie experienced 25% increase in user engagement by the first 3 months.


40+ new business participated

Local businesses actively participated and over 40+ new business added on first quarter.


Increase Sales

Cartzie experienced a 60% increase in sales with the new design.

Customer Stories
Listen what our valued clients have to share about their experience with us.

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