Do you know 90% of a product designer’s work is not design? The visual layout made is the outcome of the whole work they do. Then what do they do? They assess real people with real problems and use an iterative human-centered design process to generate and verify solutions to those challenges while addressing business goals.
They conduct user research, communicate with users, analyze, plan, build prototypes, and user-testing.
In short, a product designer determines how a product should work based on business goals and user needs. It does sound like a UX designer, doesn’t it? Well, these two are interchangeable sometimes, as they have very similar job descriptions, but there are differences, which will be discussed in this blog.
In this article, we have covered every spectrum of a product designer’s roles and responsibilities and how it differs from other designers. So that after you finish reading this, you won’t have any confusion.
UX designers address usability issues, and guarantee products have a logical flow. They are heavily involved in early user and market research to identify and comprehend user issues and develop design solutions to address them.
A UX designer is responsible for transforming a concept into a functional prototype, including designing UI elements and components for new products and features.
Product designers, on the other hand, perform many of the same tasks as UX designers but concentrate more on developing a product. They may work on existing and new products and design new features, and maintain them.
Product designers collaborate with sales and marketing teams to identify business value opportunities through a competitor, market, and user research. They play a crucial role in ensuring that a digital product remains relevant and competitive by adapting to market trends and consumer needs.
Both designer and manager must align and stay on the same team to build a successful product. Close collaboration between product management and design teams means the customer experience will be fully integrated into the product roadmap and backlog, ensuring a customer-centric approach to prioritization.
A product manager is in charge of the whole lifecycle of a product, from making a roadmap to developing and launching it. He needs to focus on product experience (PX) and user experience (UX) to align with the business’s goals and objectives as a whole.
In a similar manner, product designers need to know about both PX and UX, but they usually focus more on the design and user interface (UI) to make sure the product meets the goals of the customer experience (CX).
For example, if a product manager notices an increase in customer churn, he would investigate product issues that directly lead individuals to unsubscribe to ensure the organization reaches annual revenue targets. However, if product designers notice consumers heading back and forth between product pages without taking action. They’ll investigate user navigation and accessibility concerns and propose product modifications to boost CX.
If you own a business, you must build a team of talented people in different roles to make your business grow. How many people you need to hire depends on the size of your business and your business needs, but I am sure the need for a product designer will always be there.
The following points explain why product design is so important:
Both offer advantages and disadvantages; you must choose based on your organization’s needs. The following considerations will help your decision:
As you can see, being a product designer entails more than just design. To discover a competent specialist, you must first establish your requirements and select a platform that can provide you with what you require.
Whether you choose an agency or in-house, first look up their portfolio; their work will help you decide whether they are fit for your organization or not. For varieties of work, you can look in Behance and dribble as well.
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